Helpful Direct Mail Articles

Helpful Articles

Please enjoy these articles of interest pertaining to Direct Mail, the USPS, Advertising, Mail Statistics and interesting facts!

3 Reasons Paper Lives On

Paper Mail pieces have a significantly better response rate compared to email and social media. "So what makes papers so good? It's tangible ... The best part? You are not going to get a virus out of opening a piece of mail."

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Direct Mail Response Rates Are at Their Highest Point in Over a Decade

Direct mail response rates took a tremendous leap in 2016 with a 5.3% response rate to house lists and 2.9% to prospect lists. These are the highest levels the DMA has tracked since 2003.

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The Top 12 Things You Should Know About the U.S. Postal Service

12). More than 6,000 mail carriers are attacked by dogs each year. All attacks are preventable. It's a serious problem the Postal Service addresses every day and customers are asked to restrain their pets when carriers are on their delivery routes. While the Postal Service routinely promotes safety tips to avoid dog attacks throughout the year, one week a year is dedicated to promoting education and public safety during the annual National Dog Bite Awareness Week in April.

11). The Postal Service has the country's largest retail network; larger than McDonald's, Starbucks and Walmart combined, domestically.

10). Through the Carrier Alert Program, Postal Service letter carriers help monitor the well-being of elderly and disabled customers. If carriers notice an accumulation of mail that might indicate an accident or illness, they notify emergency personnel. In addition, each year postal employees go beyond the call of duty, some even risking their own safety to save the lives of the customers they serve. In 2016, the Postal Service recognized 325 employee heroes for going above and beyond.

9). The Postal Service processes and delivers nearly half of the world's mail: 47 percent.

8). The Postal Service embraces the heroic service of the United States' Armed Forces. More than 113,000 veterans are employed with the organization, and more than 140 stamps have been issued that reflect the nation's military history, including the current Medal of Honor series. (As of Jan 2016)

7). The Postal Service is the only organization in the country that has the resources, network infrastructure and logistical capability to regularly deliver to every residential and business address in the nation.

6). The Postal Service has more than 227,000 vehicles, one of the largest civilian fleets in the world. Part of this fleet is currently in the process of being replaced with next generation vehicles to incorporate the automotive industry's advances in ergonomics, safety features, fuel efficiency, low emissions and design flexibility.

5). The Postal Service can and does compete with the private sector - and it collaborates with it, too. UPS and FedEx pay the Postal Service to deliver hundreds of millions of their ground packages to residences, taking advantage of the Postal Service's expansive delivery network. The Postal Service pays UPS and FedEx for air transportation, taking advantage of their comprehensive air networks.

4). Mail is a great communication tool. It's personal. You can keep letters and cards forever. There are no monthly plans. No signal outages. No roaming charges. Regardless of geographic location, anyone in the country can send a letter for just 49 cents to anywhere in the United States, its territories and U.S. military and diplomatic installations worldwide.

3). Mail is trusted and secure; more than 200 federal laws protect the sanctity of the U.S. Mail. These laws are enforced by the U.S. Postal Inspection Service, one of the oldest law enforcement agencies in the country. U.S. Postal Inspectors are federal agents, mandated to safeguard the nation's mail including the people who move it and the customers who use it.

2). The U.S. Postal Service is the core of the $1.4 trillion mailing industry in this country that employs more than 7.5 million people. And most importantly ...

1). The Postal Service receives NO tax dollars for operating expenses and relies on the sale of postage, products and services to fund its operations.

Five Tips for Effective Marketing to Baby Boomers

Those over the age of 50 make $2.4 trillion in annual income in the U.S., and AARP reports that about half of all consumer spending is done by baby boomers.

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Where should you put your Call-To-Action?

But if you believe the primary goal of your advertising and marketing is to produce leads, sales, website visitors, store traffic or donations, then this simple change of approach can go a long way in producing better results.

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3 Speed Dating Tips for Marketers

Consumers are busy and their attention spans are shrinking. According to the Statistic Brain Research institute, the average attention span in the US in 2015 was 8.25 seconds. Suddenly that three-minute-speed-date seems like a lifetime to make a connection with a customer.

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